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In the home, not in the feed
The one piece of your marketing that stays in the house.
Every other channel you buy rents you a second of attention. This one gets carried in from the mailbox by 5,400+ affluent El Dorado Hills households, opened because it’s about them, and then left on the counter for a month with your name inside it.
Free, no obligation, and genuinely useful even if we never work together.
Why digital alone isn’t enough
One second in a feed. Thirty days on the counter.
Both matter. They just do completely different jobs, and most owners are only buying one of them.
About one second
What a feed does
Digital is how you get reach, and we run a lot of it. But a feed is built to keep moving. Your ad gets its moment, the thumb keeps going, and something else takes the space. That’s exactly right when you’re buying frequency. It’s not how a stranger decides to trust you with their house, their health, or their family.
About thirty days
What a magazine does
It arrives in the mailbox, gets carried inside, and stays. On the counter, on the coffee table, in the bag headed to the pool. The same household picks it up, puts it down, and picks it up again for a month, and your name is sitting inside it the entire time. Nobody has to be targeted twice to see you twice.
This isn’t print against digital. Digital is the reach. This is the trust. We run both for most partners, because reach without trust is expensive, and trust without reach is slow. See how the digital side works.
Why it gets read
It’s about them, for them, and partly written by them.
That’s the whole reason it doesn’t go straight into the recycling with the coupon books. It’s a private community magazine, mailed to the homes it’s written about. Their neighbors are in it. Their kids and their teams are in it. The non-profits they already give to are in it, and so are the local businesses that partner with it.
Which means your page doesn’t interrupt anything. It sits beside the pages they opened the magazine to read, and it arrives carrying the credibility of the magazine instead of fighting the content around it.
Who receives it
Every issue is mailed to more than 5,400 affluent El Dorado Hills households, and 89.4%+ of them read it. Across Greater Sacramento our combined print reaches 25,000+ homes, with publications in markets like Rancho Murieta, Roseville, Fair Oaks, and Gold River. Stay concentrated in El Dorado Hills, or follow your customers into the markets around it.
Issue after issue, in the homes it’s written about.
What your placement includes
You approve it. We do the rest.
Nobody should have to buy a page and then go make one. The work that would otherwise cost you a designer, a copywriter, and a month of your own attention is already inside what you pay.
Designed for you
Our design team builds your full page so it looks as credible as the work you actually do. You review it, you change anything you want, you approve it. You never open a design file.
Written for you
We write the copy too, in language that sounds like an owner instead of an advertisement. If you’d rather write it yourself, you’re welcome to. Most owners would rather not.
Editorial adjacency
Your page runs beside the stories the household opened the magazine to read. That closeness is the whole point. You show up as part of the community, not as the noise around it.
Category protection
Your category isn’t sold to every competitor who asks. One Expert Contributor holds the lead authority position, with a small number of standard partners alongside. When it fills, it closes.
More than one way in
A full page isn’t the only way to show up.
Depending on your category, your budget, and what you’re trying to say, there are a few different ways to get in front of these households.
Standard placements
A designed ad in the size that fits your budget, running consistently so the household starts recognizing your name instead of seeing it once.
Content sponsorships
Attach your name to the sections families actually read, so you arrive as part of the story instead of as an interruption beside it.
Premium placements
The positions people see first: covers, inside covers, back page, and the spreads with the highest attention. Limited, and they go early.
CG Plumbing’s full-page placement, designed and produced by us, running in the homes we already reach. Consistency is what turns a name into a familiar one, and it’s a big part of why 76% of our partners renew.
The Expert Contributor seat
One expert per category.
Learn how our Expert Contributors earn a full year of advertising, free.
The Expert Contributor holds the lead authority position in a category. That means editorial presence, premium placement in front of these households, and over time the name residents attach to the category itself instead of to a single ad. A full year of advertising is part of that program.
It’s not a coupon and it’s not a sale price. There are conditions attached to the seat and to the year, and I lay out every one of them on the call, before you sign anything or spend a dollar.
Any category can hold an Expert seat, and seven are already spoken for in El Dorado Hills. Real estate, mortgage and lending, and insurance are open, along with every category not on that list. Asking costs you nothing either way.
Category availability
One seat per category. Then it closes.
Every category holds a single Expert Contributor, who takes the lead authority position, plus a small number of standard partners. When a category fills, it stops being sold. The businesses inside it are no longer sharing the page with the person they compete with, and that’s exactly why it keeps working for them.
Here’s what’s already spoken for in El Dorado Hills.
- DentalTaken
- PlumbingTaken
- LandscapingTaken
- Medical AestheticsTaken
- Elder CareTaken
- Mental Health & CounselingTaken
- HR Staffing & RecruitingTaken
- Your categoryAsk
One partner, in her own words
What it’s like on the inside of this.
“Great things come with El Dorado Hills Neighbors magazine! Clinton is a very personable and approchable when doing buisness. He makes an amazing effort to frequently stop by Boyechko Dental and give us new ideas on how to improve marketing. Not only do we have very good ROI, but the most enjoyable part is the working relationship we have created. It is always fun to come up with new colors and designs for our add, not to mention their designer is amazing!”
A real Google review you can open and read for yourself. Boyechko Dental runs print alongside other channels, so we’ve deliberately not attached campaign numbers to this quote. Here’s why.
The honest answer
Print doesn’t produce a number you can click.
Anyone who tells you they can hand you a clean cost per lead for a magazine ad is guessing, or selling you something. Print doesn’t work on a click. It works on recognition, built over months out of trust, familiarity, and the long stretch between when someone sees you and when they actually need you.
So we do not invent a metric for it. We tell you exactly what we can prove, and we’re straight about the rest.
A lead count, a cost per lead, or a revenue figure attributed to a printed page. If a competitor quotes you one, ask exactly how it was tracked.
Straight answers
The questions owners really ask.
Who actually receives it?
Every issue is mailed to more than 5,400 affluent El Dorado Hills households, and 89.4%+ of them read it. Across Greater Sacramento our combined print reaches 25,000+ homes, with publications in markets like Rancho Murieta, Roseville, Fair Oaks, and Gold River. So you can stay concentrated in El Dorado Hills or follow your customers into the markets around it.
Why would anyone read a magazine that carries advertising?
Because it’s not a mailer. It’s about the people who receive it. Their neighbors, their schools, their teams, the non-profits they already support, and much of it is written by residents and by the local businesses and non-profits partnered with it. People read it because it’s theirs, which is why 89.4%+ of the households it reaches actually open it.
Do I have to design the ad or write it?
No. Our design team builds your page and we write the copy. You review it and approve it, and you can change anything you want. If you’d rather write your own copy or supply your own artwork, you can do that too. Most owners don’t, because the whole point is that this runs without taking your week.
Can a competitor buy the page next to mine?
Categories are kept small on purpose. Each one holds a single Expert Contributor, who takes the lead authority position, plus a small number of standard partners. When a category fills, it closes. Dental, plumbing, landscaping, medical aesthetics, elder care, mental health and counseling, and HR staffing and recruiting are already spoken for in El Dorado Hills.
How do Expert Contributors earn a full year of advertising free?
Each category holds one Expert Contributor, which is the lead authority position, and a full year of advertising is part of that program. There are conditions attached, and I go through all of them on the call before you sign anything or spend a dollar. I don’t list them here because the seat only exists once per category, and seven are already taken in El Dorado Hills, so the answer only matters once we know yours is open.
What does a placement cost?
Placements start at $360 a month. Most partners land between $1,000 and $2,500 a month once the magazine, digital, and online presence are running together, and owners after rapid, expansive growth start at $3,000 a month. You’ll see real numbers for your own situation on the call, before you commit to anything. The meeting is free and there’s no obligation.
The next step
Find out if your category is still open.
Thirty minutes, owner to owner, with Clinton Goodrich. We look at your market, what’s already taken, and what a steady presence in these homes would actually take. You get something useful out of it whether or not you ever work with me.
Free and no obligation. A local owner picks up.